China moves to Green Energy

Auf meinem Deutschen Blog finden Sie diesen neuen Beitrag: http://matthiasmichael.de/china-fuhrt-quoten-fur-green-energy-ein/

China führt Quoten für Green Energy ein

Natur und Umwelt sind Bereiche, welche im Leben des Einzelnen immer wichtiger werden. Längst hat sich im Energiesektor mit der so genannten Green Energy ein Geschäftsfeld etabliert, welches bereits gute Ergebnisse erzielen kann und dabei den Unternehmen und der Umwelt gleichermaßen Vorteile mit sich bringen kann. Interessant ist, dass das Marketing bereits sehr gute Erfolge zeigt, denn der Wechsel hin zu Grünen Strom verstärkt sich als Trend immer mehr. Das neueste Beispiel ist diesbezüglich in China zu finden.

China plant den Wandel

Mit Green Energy wird nicht nur umweltfreundliche Energie als Stichwort verbunden, sondern vielmehr ist längst auch bezahlbare Energie durch verschiedene Marketingmaßnahmen ebenfalls entsprechend im Gedächtnis verankert. Von Interesse ist, dass die Marketingmaßnahmen der einzelnen Anbieter sehr große Wirkung zeigen, denn Chinas Zentralregion plant in seiner Energieversorgung doch einen sehr großen Umbruch. Die Volksrepublik China arbeitet an der Einführung einer jährlich zu erfüllenden Quote, welche den Anteil an Grüner Energie am insgesamt produzierten Strom betrachtet. In Sachen Green Energy ist dies natürlich ein großer Durchbruch, denn gerade China galt sehr lange als ein Land, welches hinsichtlich der Umwelt und Natur vergleichsweise wenig Rücksicht nimmt. Das jedoch auch an diesem Ort umgedacht wird zeigt, dass das Marketing und die positiven Ergebnisse der Green Energy inzwischen große Wirkung zeigen.

Marketing von Green Energy

Green Energy ist als Sektor nicht nur für die reine Energie bzw. den reinen Strommarkt zu sehen. Es gilt gleichermaßen auch darauf aufmerksam zu machen, dass beispielsweise diverse Green Energy Technologien zugleich vorhanden sind, welche wirtschaftlich durchaus relevant und interessant sind. Auffallend ist, dass bei entsprechenden Marketingmaßnahmen unterschiedlichste Möglichkeiten zur Auswahl stehen. Einerseits kann hierbei das Argument des Umweltschutzes sehr gut genutzt und in Szene gesetzt werden Es gilt jedoch zugleich die nachhaltige Wirtschaftlichkeit ebenfalls als Marketinginstrument zu nutzen, da hierüber nicht zuletzt die chinesische Volksrepublik auch überzeugt werden konnte, auf das Green Energy Thema im eigenen Land zu setzen. Mit diesen Möglichkeiten können Staaten, Endverbraucher und selbstverständlich auch Firmen und Unternehmen positiv angesprochen wird.

Das Bild der Natur nutzen

In Sachen Marketing für Green Energy Technologien gilt es die Natur als Leitbild zu nutzen. Jeder Mensch möchte den Planeten retten, weiterhin instandhalten oder aber hinsichtlich der Umweltverschmutzung verbessern. Eigene Kinder können hierbei ein Antrieb sein, doch sind gerade Bilder einer nicht zerstörten grünen Landschaft ein gutes Marketinginstrument, welches der Green Energy als solches ein sehr positives Umfeld verleihen kann. Auf diese Art und Weise fällt selbstverständlich auch der Absatz entsprechender Ware und Angebote einfacher, da ein persönlicher Zugang vorhanden ist.

Wirtschaftlichkeit ist ebenfalls positiv für das Marketing

Green Energy ist längst nicht nur für die Natur positiv zu bewerten. Auch wirtschaftlich können Staaten oder Versorger von einem Wechsel profitieren. Die Energiegewinnung wird immer effizienter und somit kostengünstiger, doch ist gerade die Beseitigung von Umweltschäden herkömmlicher Brennstoffe ein teures Vergnügen. Green Energy hat dies nicht zu bieten, weshalb sich der Anschaffungspreis der Energieanlagen der grünen Technologie beispielsweise hierdurch sehr schnell rechnen können.

In Sachen Marketing bietet Green Energy viele Möglichkeiten. Neben dem Thema Umweltschutz gilt es die Wirtschaftlichkeit diesbezüglich verstärkt in den Mittelpunkt zu rücken, da auch hierüber immer öfter Interessenten erfolgreich angesprochen werden können. China und seine Zentralregierung sind hierfür ein Paradebeispiel.

Ihr Dr. Matthias Michael, green energy marketing, New York

Geothermal Project in Colombia Is successful

A well planned sociable impact evaluation is essential for successful as well as sustainable geothermal projects within the third world along with a new task within Colombia will exactly that.
Anyone involved with facilities development understands all too well the effects that projects have on local communities. These effects can be negative or positive, however experience informs us which social and politics conflict appears to be an inevitable area of the improvement process. In places along with current social, politics, as well as economic uncertainty, the chance of conflict is actually high and starts at the very first stages associated with exploration and preparing. In company terms, businesses talk about “risk mitigation” when preparing to go into such areas. They calculate expenses and benefits and create danger mitigation strategies as they might for just about any sort of calculable risk whether it be social, environmental, or economic. Nevertheless, when it comes to geothermal tasks, this strategy is actually naturally flawed. The actual geothermal industry must take higher steps both to address turmoil and place a greater emphasis on social responsibility as well as sustainability. There’s two methods that have been created and widely used within other industries, including mining, wave power and essential oil and natural gas, to deal with conflict with nearby communities. The first is the implementation associated with social effect assessment. The regulating sociable effect evaluation is actually uneven, but it is carried out voluntarily for the majority of facilities projects.
social effect assessments, conducted noisy . starting stage as part of practicality research, are meant to provide designers with an evaluation of how the local community is going to be affected. Frequently, the procedure begins with baseline data on the socio-economic characteristics of the neighborhood becoming collected through surveys as well as interviews. The social effect assessment specialist makes tips about exactly how negative impacts could be mitigated. Most often, infrastructure tasks displace houses and people and thus restitution ideas tend to be layed out. Unfavorable ecological impacts along with other influences such as noise and increased traffic may also harm people’s health insurance and overall quality of life. Geothermal tasks, particularly those in developing nations, commonly integrate social effect assessment in to an environmental effect evaluation. These environmental and sociable effect assessments (Esocial impact assessment) often understate the opportunity of sociable harm or even turmoil in order to residents. Geothermal projects would benefit from having skilled professionals supplying much more extensive as well as standalone sociable impact assessments that fully explore social, social, political, as well as financial changes that may occur before, during, and after the actual execution of the project. Most projects describe an environmental administration strategy (EMP), and perhaps an environmental as well as social administration plan (ESMP), that again suffers from a lack of attention paid towards the sociable element. sociable effect evaluation might help mitigate the actual direct negative individual effect from the project, however often political resistance to the work is a bigger problem that may be pricey and even derail a task prior to this begins. A well-organized opposition movement will get national interest, as well as appeal to international NGOs as well as human rights teams, especially where indigenous communities are participating. To be able to deal with these complaints, additional industries have developed participatory development strategies to straight include local people in the preparing procedure. Participatory improvement is definitely an umbrella phrase which includes a wide selection of methods for example community participation, neighborhood relationships, as well as stakeholder engagement. Occasionally such initiatives may also come under corporate social responsibility (CSR) strategies. These are extremely matched initiatives that involve conversation and continuing communication with community people and local stakeholders. Geothermal power task designers should be aware, nevertheless which even in the very best of cases, participatory development methods may still lead to conflict and resistance. There are numerous good examples exactly where in spite of discussions, resistance to big infrastructure tasks has increased in to physical violence and organized demonstration. Direct orders can result in severe monetary losses in order to businesses when projects tend to be delayed, or financing businesses discover projects as well dangerous to finance. A study in the College of Queensland, the Harvard Kennedy School, as well as Clark College believed that issues with community tend to be priced at mining, essential oil as well as natural gas industries billions of dollars. The research discovered, for example, that the delay for a exploration project could cost up to All of us $5 billion a week and create a loss in share prices. The concept of a “social license in order to operate” (SLO) has been created by the mining business in order to determine the actual sociable approval from the community needed to successfully put into action a project and it is used by nearby government authorities as well as funding businesses as well to judge the actual feasibility from the project. Whilst not controlled, it’s widely recognized in the market by international businesses as helping to maintain a higher standard associated with both environmental and sociable obligation. The actual geothermal power business should take lessons using their company sectors, particularly because there are huge amounts of geothermal resources within South america and The african continent, two regions with a history of turmoil encompassing infrastructure development. Dewhurst happens to be involved with the actual exploration of the first geothermal power task within Colombia and is in the process of conducting an sociable impact evaluation to begin in the Nevado del Ruiz. The actual sociable impact assessment entails working carefully along with local community members and stakeholders who will potentially suffer. Using non-urban rapid evaluation (RRA) techniques, baseline data upon demographic variables for example age, sex, number of people in each home, wellness standing, and degree of training continues to be collected. The neighborhood companion, CHEC, has also been involved in continuing efforts to supply support to the community and training on issues for example ecological preservation. This particular task is exclusive in many elements. The actual impacted neighborhood is definitely an remote, non-indigenous population living in the area of the Nevado delete Ruiz volcano. The populace is made up largely associated with tenant maqui berry farmers who bring home a living through small-scale dairy products production or even cultivation of let’s eat some onions and other thin air crops. There’s 1 primary street leading from the town of Manizales up the mountain. Poor people situation of this road and the constant risk of landslides make access to the hill difficult. For that population on the hill, accessibility city with regard to meals, supplies and solutions was reported among the major needs of the neighborhood. There is little health care available, as well as training is just offered via main college. The population can also be highly spread and fluid, making it hard to take an accurate census from the region. The population is actually believed to become hundreds of people at any time. Additional facilities projects within Colombia have confronted the type of conflict as well as resistance one would expect to see. This particular task is exclusive within the community support it has acquired in the influenced neighborhood. The 2 companies active in the planning as well as implementation have attempted to incorporate participatory strategies into the preparing process through conducting a completely independent social effect assessment and thru outreach applications. Geothermal power also has the additional advantage of not just as being a green, indigenous energy source, but additionally using a smaller ecological footprint compared to other facilities tasks. In conclusion, geothermal has the potential to also have a decreased effect on individuals if designers use participatory strategies included in the preparing procedure. The expansion neighborhood should not always think that alternative energy is much better for everyone involved with it’s improvement. All projects will have the potential to result in harm to people however with correct planning, geothermal power may steer clear of the negative reputation that other industries have earned via years of destruction in order to communities as well as livelihoods through the third world.

Dr. Matthias Michael green energy marketing New York

Desertec can be a more than just a break through for Europe’s green energy arena.

The potential impact Desertec and other projects could have on the North African region and on Europe’s energy mix is significant. However, so are the costs: 400 billion Euro for Desertec, 25 million Euro for Helios, connecting renewable generation in Greece to Germany, and 5 million Euro for Megrid, the French consortium led project on power transmission links.
Mr. van Son’s response was clear: Desertec will not be a second “Eurotunnel.” It is not a singular project but rather an opportunity to create energy markets in Europe’s wider neighborhood, specifically the Middle East and North African (MENA) region.
Technically, it is feasible, even the construction of large-scale concentrated solar power in the Sahara desert, although wind energy would account for more than half of the energy initially exported from the region to Europe.
But the challenges are bigger than just technical: operational, economic, financial, political, regulatory, environmental, and social feasibility of building renewable generation in the MENA region AND of connecting the output to Europe, are but some of them.
Having said this, renewable energy plants are moving forward in the MENA region: solar plants are cropping up in Jordan and Morocco; wind farms are being constructed in Egypt and Tunisia; a large solar thermal 140 MW plant is being built in Egypt, where solar PV will also power highway and streetlights. Interconnectors under the North Sea are operational between the UK and both France and the Netherlands. So, it can be done and maybe it is not just a mirage.
But what would it take to make it happen? The “conditio-sine-qua-non” or key pre-requisite would be to “create a political framework to formalize and regulate increased cooperation with the EU’s North African neighbors and to encourage the view to see them not as being on the border, but rather as an integral part of the European energy market” argued Michael Köhler, Head of Cabinet for EU Energy Commissioner Günter Oettinger.
And the Head of Cabinet came close to a promising announcement: the EU has been considering the establishment of an “Energy Charter” between the EU and the MENA countries, much in the same vein as the existing “EU Energy Charter Treaty (ECT),” an international agreement providing a multilateral framework for energy trade, transit, and investments.
At the end of the Cold War, the historic ECT laid the foundation for integrating the energy sectors of the Soviet Union and Eastern Europe into the broader European and world markets. The Energy Charter Treaty aimed to facilitate energy co-operation and the creation of a stable and reliable framework, very much the current objective of a new EU energy agreement with North Africa.
Unfortunately, such a Treaty might not be feasible in the post Arab Spring and European debt crisis circumstances. Mr. Köhler informed the GMF audience that the EU is in the midst of pursuing a slightly diluted Energy Charter Treaty, a so-called “Mediterranean Energy Community Agreement,” aiming to ensure a stable regulatory and investment framework that will encourage the development of new, North African energy sources for export to Europe. And if that does not work, the EU is even considering bi-lateral agreements with individual Maghreb countries.
The concept of establishing a Mediterranean Energy Community is exciting and promising! This is what is needed to turn a gigantic renewable energy generation opportunity in North Africa and connecting that capacity to Europe, into a reality.
Such a first step is vital because as long as the regulatory and political framework has not been established, funding Desertec and similar projects will not be feasible. The commercial and “governance” conditions need to be known; the regulatory framework governing investments will need to be clarified before such massive infrastructure projects come to fruition.
The realization of an EU led “Mediterranean Energy Community Agreement” would not just improve cooperation between the EU and the MENA region but also alleviate current conflicts amongst countries in this area. The EU Energy Commissioner’s Chief of Staff also outlined some elements that would need to be included in a proposed package for these countries, namely employment opportunities, vocational training, support in the regulatory process, and infrastructural development.
The elephant in the room remains where funding for these costly energy infrastructure projects will come from, in particular because of the distorted market conditions solar energy projects face in North Africa. Although they are up to 35 percent more efficient than equivalent projects in Europe they face higher interest rates on capital due to the risk premium imposed by political and structural challenges.
The answer may have to be the same as used for so many roads, rail, air, water, electrical, gas, and other infrastructure projects: these are long-term, strategic investments which cannot be justified only on the basis of a business case for commercial investors.
What these energy generation and transmission projects need are EU funding or EU guarantees, allowing to enhance economic growth in the MENA region, increasing trading relationships, leading, as history has often shown, to greater stability in the region, more jobs, greater prosperity, and more social justice.
Creating the equivalent of or extending the European Bank for Reconstruction and Development’s (EBRD) ability to fund renewable energy generation in North Africa and to connect it to Europe will need to go hand-in-hand with the EU’s agreement on a “Mediterranean Energy Community Accord.”
After all, if the EU signs a “Mediterranean Energy Community Agreement” and if the funding could be organized through the EU or its National Development Banks, Desertec and other projects will not be the Eurotunnel equivalent for energy. On the contrary, a “Mediterranean Energy Community Accord” would bring not only renewable electricity to both continents but create even more important co-benefits such as increased trade-relations, an increased likelihood of peace in the MENA region, wealth, and welfare and dignity in the Trans-Mediterranean region.

 

Dr. Matthias Michael, green energy marketing

How is that Possible: Discussion about Subsidies For Nuclear Power In Europe

The meltdowns from Fukushima which have caused a lot havoc have also disabled Japan’s nuclear energy industry. Some would think in favor of green energy. All of the it’s Fifty four reactors is going to be taken off line within Might for planned upkeep, but none of them has been restarted because of local resistance. Deindustrialization is actually gripping the power deprived nation. TEPCO, owner of the Fukushima plant, is being bailed out with billions associated with yen within taxpayer money, or rather in debt which Asia needs to issue even as it’s sinking deeper into a financial problem. Meanwhile, brand new revelations seeped out about the atomic industry’s controlling romantic relationship with the federal government: conspiracies experienced squashed stiffer regulations. Japan Corporation. at work. Five years later, the people associated with Fukushima compensated the cost. For your fiasco, the emails which recorded it, it’s lethal and ongoing impact, and the anger this triggered, study. A Revolt, the Quiet Japoneses Way. And now, midway around the world, in the Eu, nuclear power sectors are also arranging in order to suck at the teat from the taxpayer, but ingeniously not really citizens in their own individual countries, a minimum of not directly, but citizens in other countries. Works out, Portugal, the united kingdom, Poland, and also the Czech Republic, which are all planning or creating atomic power plants, tend to be pressuring europe to open up the faucet. This surfaced when the German every day Süddeutsche Zeitung obtained letters the four experienced sent to Brussels in preparation for the meeting from the Western financial aspects and ministers later in a few days. Their own objective: obtain the EU to reclassify nuclear energy as low-emission technology, the seriously sponsored category which includes photo voltaic and wind energy; it would help to make atomic power eligible for the same financial assistance. Their debate: Europe’s resolve for shift to low-emission power generation by 2050 would need to be “technology natural.” If the 4 countries succeed, the EU could subsidize not just building associated with atomic power vegetation but the purchase of their electrical power towards the tune associated with vast amounts of euros-to be paid through all citizens within the EU via the European union spending budget, 20% which drops upon German born citizens. Alas, it’s specifically Germany which has decided to leave atomic power. After a 10 years of tergiversation regarding transferring from fossil and atomic power to renewables, Germany reacted towards the Fukushima catastrophe along with lightning pace. Within three months, it revoked the actual permit of seven of their 17 atomic power vegetation and then voted to exit atomic power altogether by 2022, a really expensive undertaking. Hence, initiatives to get German born taxpayers in order to subsidize nuclear energy in other countries are not likely to review perfectly. Portugal, however, is up to its neck in atomic power: almost 80% of its electricity manufacturing gets from this, part of so it exports to its neighbors. The federal government owns 85% of EDF, the actual power responsible for the 58 reactors, as well as Seventy eight.9% associated with Areva, a commercial conglomerate focused on nuclear power. Both have run into difficulties. Among their most expensive problems may be the sophisticated EPR (Western Pressurised Reactor), started in ’06, that’s right now hooked within financial as well as political trouble, following huge cost overruns, technical issues, as well as limitless setbacks. Therefore European union financial assistance could be 1 heck of the bailout. The UK is actually planning Four nuclear energy plants, however building has not started because no one is wanting to plow vast amounts of lbs into a technology in whose long term is in question. But a significant Western subsidy might alter which. “The Trojan viruses horse of atomic states,Inch is what the German born power expert at Greenpeace called the reclassification of atomic energy. And he exhorted his government not to fall for this. It could wind up transferring subsidies through sacrosanct renewable powers to nukes. Ah yes, the ancient issue of financial assistance. Bureaucrats as well as authorities select winners and nonwinners as well as hand taxpayers the bill. In the jungle associated with EU regulations and financial assistance, this particular battle could get nasty. So far, reactions happen to be moderate. EU Energy Commissioner Günther Oettinger would pay attention to the actual positions of the member says, he explained. Officials in the German born federal government rejected to comment. In France, a spokesperson with regard to Industry Minister Eric Besson came out moving. “There isn’t any French initiative in this direction,” he explained. Obviously, EU political controlling has begun. Actually, while the European power ministers will hash this out in The city later on in a few days, the financial chiefs as well as central lenders from the G-20 may have their own shindig in Wa Electricity. A problem is cash. Bailout money for the Eurozone. Spain is actually coming, quantities are increasing, and We certainly need more resources,” explained IMF Managing Director Christine Lagarde. For your amazing debacle, the most bankrupt countries becoming pushed to help away other bankrupt countries at the expense of citizens everywhere-read.

 

Dr. Matthias Michael, green energy marketing, New York