Choosing the right brand name is the same as frosting on your cake. It carries the over all appearance and projection of the company. As a renewable energy company a brand befitting the mission and vision of the company is a must. You should find a way for people to easily grasp the purpose of your company to provide renewable energy solutions to the consumers who seeks the help of a renewable energy company. The people demands for companies to offer services and products that are eco-friendly. You should be able to start off with 3 easy ways on how to brand your green company.
Focus on a name that shows your company’s concern for the environment avoiding cliché names. Hundreds and thousands of companies that claimed that they are a “renewable energy company” lose their identity in a sea amongst other because it is hard to remember their names. With all the competition and names that are surfacing every now and then a company brand could be easily mistaken for the other. For the simplest reasons one, the brand concept is too similar. Second, the brand name sounds so familiar that it can be easily be mistaken for another. Be mindful that to come up with a catchy logo is to invite the attention of people of all ages. No matter how serious your objective may be, a little bit of playfulness can ease the tension as a new company try to emerge.
Remember that greenness is the main objective of your company. Show the people what sets you apart from the others. Renewable energy solutions should be kept fresh and should have a connection with your company brand name. Full commitment to the green campaign is more than an empty propaganda. Renewable energy company makes profit with a cause and it is for a more sustainable future. It is good to showcase achievements once in a while especially that can be related to your renewable energy company’s field of specialty. To focus on the goals and to be able to see the bigger picture of the company’s vision should be the inner core of your company brand.
Practice what you preach. What people would like to hear from a renewable energy company is how they put their advocacy to practice. Running on low carbon energy generators and eco friendly supplies could be a good start. High standards and good ethical practice for a sustainable future must be seen by the people. Over all renewable energy marketing is decided by the brand concept and to be able to come up with a unique brand should stimulate company development.
A company of good name should live up to people’s expectation. That is why brand should be able to project itself and show confidence wherever and whatever the will be. An original brand name to support campaigns should be able to deliver the message to the people. In a highly competitive market of today, to be able to withstand all the pressure to survive is essential to keep up with the race.
Dr. Matthias Michael, green energy marketing, New York